United Truck Sales

Located in Michigan, United Truck/Tractor Sales is a premier authorized dealership for TYM Tractors and used semi-trucks, providing comprehensive sales and service solutions across the state. My role was to design a logo that effectively conveys the company's reliability and commitment to customer satisfaction.

The logo design concept was centered around the powerful image of a bull, a traditional draft animal associated with agriculture. By seamlessly integrating the UT initials into this iconic symbol, we created a bold and instantly recognizable representation of the large trucks and tractors the company specializes in. The black and white color palette was chosen to visually differentiate the truck and tractor divisions.