Hedstrom & Harris Law

Mrs. Dallas Hedstorm has been partnering with Mrs. Catherine Harris providing legal and law services mainly to clients in Florida. After many years in the business, they realized that their logo hadn't changed since the early days and had become dated compared to the level of expertise they offer.

Bamboo is a natural composite with the highest strength-to-weight ratio and a very strong material when joined together. The idea that came through was connecting a simple shape of bamboo trees to form the firm's initial. It represents a solid partnership between Hedstrom & Harris.

Since their clients were already familiar with the company's burgundy color theme, it was important to retain the brand equity from the old mark by keeping it as the primary color.