Stone Wrestling

Anthony commissioned me to develop a new logo and accompanying branding materials for Stone Wrestling — an emerging wrestling brand headquartered in California. They specialize in a diverse selection of wrestling gear catering to both coaches and athletes. My design concept centered around a minimalist, top-down view of gemstones, symbolizing the strength and resilience associated with the sport.

Market research indicated a prevalence of black and white logos within the wrestling industry. To differentiate the brand, a deliberate choice was made to incorporate red into the design. This color hue is strategically associated with aggression and determination, aligning with the core values of the wrestling community.

Drawing inspiration from pond pebbles, I incorporated a pattern that evokes a sense of motion and strength, mirroring the dynamic nature of wrestling matches. Stone Wrestling, renowned for its exceptional service and premium products, sought a personalized thank you note to accompany each purchase, fostering lasting relationships with their customers.