1800 Watches

Established in 1927, House of Watchbands was founded by Sydney and Clara in the heart of Detroit. For over nine decades, this family-owned business has been operated by three generations, consistently upholding its reputation as a premier destination for all watch services, including specialized restoration of vintage timepieces.

As the third-generation owner, Reno sought my expertise to redesign the logo for House of Watchbands, which has recently been rebranded as 1800 Watches.

The design concept sought to blend a mechanical gear with a classic watch face, preserving the company’s rich heritage. The incorporation of the number 1800 enhances brand recall, while the blue violet hue adds a touch of elegancy.