Flexible Systems Products

FSP is a leading manufacturer of custom exhaust bellows, metal expansion joints, and a wide array of components designed for metal piping systems. Their products are widely used in diverse industries, including aerospace, transportation, vehicle performance, power generation, and more.

FSP sought my expertise to redesign their logo, aiming for a more minimalist approach. The existing cursive logo (left) fell short in effectively conveying the industrial nature of their products.

The newly designed wordmark (right) echoes the curvaceous nature of metal piping systems, subtly alluding to the expansion joints they manufacture. The angular cuts incorporated into the lettering convey a sense of precision.

The client also requested a supplementary logo design specifically for their performance parts division, which should incorporate the primary logo and visually communicate a sense of speed.