Paragraf

Logo Redesign, 2017.

Logo redesign for Paragraf Imported Book Store.



The idea of the logo was coming from a pilcrow symbol. A symbol (ΒΆ) used to mark a new paragraph or section of text.


The old logo (left) was quite busy with lines that looked like a claw, which I think didn't make any sense for a bookstore logo.


The new redesigned logo on the right feels more balanced if we put it into a box or circle shape which often used in social media profile picture.










Client:

Paragraf Book Store