Kyle Axtell

#Logo Refresh, Feb-11-2018 Axtell Old logo (left) vs. new logo (right).

Logo refresh for Kyle Axtell’s marketing service. I made the logo less condensed, removing the gradient that was making the old logo look and feel outdated. I created a brand-new wordmark based on the old one.

Drayman

#Logo Refresh, Feb-09-2018 Drayman Old logo (left) vs. new logo (right).

Logo refresh for a startup "Drayman" selling outdoor equipment. I made the logo much simpler by removing unnecessary lines and complex gradient, also smoothing some sharp edges to make it more pleasant to the eyes.

Black Fox Gaming

#Logo Refresh, Feb-07-2018 Black Fox Gaming Old logo (left) vs. new logo (right).

Logo refresh for E-Sports Gaming Center based in Michigan. The idea was to create a hooded man behind a fox mask.

AMS Refinement

#Logo Refresh, Feb-4-2018 AMS Refinement Old logo (left) vs. new logo (right).

Logo refinement for Athens Maintenance Solutions. A major reduction of the old wordmark gave greater emphasis without losing the old identity. Stacking the brand name gives a better legibility at smaller sizes.

Legacy Team

#Logo Refresh, Jan-05-2018 Legacy Team Old logo (left) vs. new logo (right).

Logo refresh for an Esports Team, Legacy. More information about the project.

Thammasat University

#Logo Refresh, Dec-28-2017 Thammasat University Old logo (left) vs. new logo (right).

Thammasat University's International Studies ASEAN-CHINA is a student exchange program on ASEAN culture and China. Visit TU-Asean website for more detail about the program.

HJNX

#Logo Refinement, Dec-23-2017 HJNX Old logo (left) vs. new logo (right).

HJNX Streetwear is a one-man project to make and sell streetwear clothing and skateboard decals. I recreated the logo to be fluid and smoother. The eyes on the old logo were too small and would not have been visible on a small scale. The new one features more distinct eyes.

Free Logo!

#Freebies, Dec-21-2017 Free Logo! Yeay!!

Grab the Picoclip here.

All Corners Wildlife Removal

#Logo Refresh, Nov-11-2017

When All Corners Pest Control Group acquired a wildlife removal company called BHWR, they changed the name to All Corners Wildlife Removal.

Free Logo! Old logo (left) vs. new logo (right).

They loved their old logo with the raccoon but felt it was too complex and illustrative. My job was to redesign the logo to be more modern but retain the expression on the raccoon’s face.

Ka Moa Media

#Logo Refinement, Oct-26-2017 Ka Moa Media Old logo (left) vs. new logo (right).

Ka Moa means rooster in Hawaiian. They are two developers that provide web and application development services. Most of their clients are based in Hawaii, Micronesia and Tahiti. They wanted me to simplify the old logo so it scales down well to a small size.

PUBG Unite

#Logo Refinement, Oct-22-2017

PUBG Unite is an online gambling business. The word PUBG itself is an abbreviation for PlayerUnknown’s Battlegrounds, an online survival shooter multiplayer game.

PUBG Unite Old logo (left) vs. new logo (right).

They needed a logo that conveys the PUBG game and gambling. My idea was to use the iconic Spetsnaz helmet that is used in the game. The logo shows the helmet on a table with dice that represent gambling.

Lightning Hydraulic

#Logo Refresh, Oct-12-2017 Lightning Hydraulic Old logo (left) vs. new logo (right).

Lightning Hydraulic Repair LLC offers hydraulic services in Sarasota, FL. The new, refined logo is simpler, using less colors, and scaling down better to a small size.

Lightning Hydraulic Uniform Design

Revive Freedom

#Logo Refresh, Sept-09-2017

Revive Freedom is a website that sells Libertarian apparel. Revive Freedom also plans to be include a blog about changing US laws, such as ending the war on drugs and other current issues.

Revive Freedom Old logo (left) vs. new logo (right).

The old logo was restrictive and didn’t fit well in many places like the web header and as social media profile pictures. The boxy shape of the refined logo is easier to use anywhere.

Picture Sensations

#Logo Refinement, Sept-02-2017 Picture Sensations Old logo (left) vs. new logo (right).

Picture Sensations Inc. is an online store in Canada that sells wall murals and canvas art.

Stampify

#Logo Refresh, Aug-30-2017 Stampify Old logo (left) vs. new logo (right). Stampify The stampify loyalty card

Stampify is a loyalty card service that feeds homeless people in Ireland. Since they planned to print hundreds of these cards, the first thing I needed to do was simplify the previous logo from five colors to one, saving money on printing.

Unlucky Traveller

#Logo Refresh, Aug-12-2017 Unlucky Traveller Old logo (left) vs. new logo (right).

Unlucky Traveller is a blog about travelling. The refinements made to the logo added a modern appeal while maintaining the unluckiness aspect.