Kyle Axtell Marketing
Logo Redesign, 2016.
Kyle contacted me in hope to get a simplistic refinement for the old logo that contains an arrow and a striking letter "A" for his axtell.marketing, an independent marketing service. I was asked to give attention to the text and the logo mark to make them more pleasant to the eyes.
The old logo (left) has unequal lines width and the overall logo looked too condensed compared to the new logo. (right)
The new refined wordmark.
The logomark. Feels fit in a square shape and feels much more balanced.